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Identity management theory (also frequently referred to as IMT) is an intercultural communication theory from the 1990s. It was developed by William R. Cupach and Tadasu Todd Imahori on the basis of Erving Goffman 's Interaction ritual: Essays on face-to-face behavior (1967).
A research paper uses the basis of the communication accommodation theory along with intergroup communication and relational satisfaction to explain the perception of a family towards homosexuality and how family communication dynamics are impacted when one of the family member has a different sexual identity.
As a research topic, organizational identity is related to but clearly separate from organizational culture and organizational image (Hatch and Schultz, 1997). [4] It assumes a larger perspective than work identity (the identity individuals assume when in a work-related context) and organizational behavior (the study of human behavior in ...
Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions. [1] Communication is defined in both commonsense and specialized ways. Communication theory emphasizes its symbolic and social process aspects as seen from two ...
Social identity theory has combined the cognitive elements of OI described above with affective and evaluative components. For example, emotional attachment, feelings of pride, and other positive emotions that are derived from organizational membership have been incorporated in the operationalization of OI.
Luhmann's systems theory focuses on three topics, which are interconnected in his entire work: [18] Systems theory as societal theory; Communication theory and; Evolution theory; The core element of Luhmann's theory is communication. Social systems are systems of communication, and society is the most encompassing social system.
According to SIDE, a social identity approach can account for many of the effects observed in deindividuation research and in crowd psychology, as well as in computer-mediated communication. For example, deindividuation has been found to foster group identification and to induce greater opinion polarization in small groups communicating online ...
Identification theory has also been applied to the business communication and organizational rhetoric. Rhetoric within an organization becomes a part of its identifying culture. [ 13 ] Employees tend to identify with their organization and its best interests, and reinforcing rhetoric within the organization strengthens an employee's sense of ...