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The company's automobiles are marketed under the BMW, Mini and Rolls-Royce brands, and motorcycles are marketed under the BMW Motorrad brand. In 2023, BMW was the world's ninth-largest producer of motor vehicles, and the 6th largest by revenue, [3] with 2,555,341 vehicles produced in that year alone. [4]
Mini (stylised as MINI) [1] is a British automotive brand founded in Oxford in 1969, owned by German multinational automotive company BMW since 2000, and used by them for a range of small cars assembled in the United Kingdom, Austria, Netherlands (until 16 February 2024) and Germany.
In 2000, BMW sold off most of the Rover brands, retaining only Mini. BMW acquired the rights to the Rolls-Royce brand in 1998. The 1995 BMW Z3 expanded the line-up to include a mass-production two-seat roadster, and the 1999 BMW X5 was the company's entry into the SUV market.
Spirit of Ecstasy, the bonnet mascot sculpture on Rolls-Royce cars. Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW in 1998 after BMW licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce Holdings plc, [6] and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grille shape trademarks from Volkswagen AG.
Consolidation of the automobile industry is an ongoing occurrence. Behind each automobile brand lies larger parent corporations.Auto mobile corporations, external corporations and private shareholders commonly own varying amounts of multiple auto mobile corporations, thus resulting analysis of relationships between auto mobile corporations becomes increasingly complicated.
The BMW Manufacturing Co., LLC, also known as BMW Spartanburg, is the BMW Group's only assembly facility in the United States, and is located in Greer, South Carolina. [11] The plant is currently BMW's major global production site for the X3, X4, X5, X6, X7, and XM crossover SUVs, [ 12 ] whose biggest market is the U.S., while other BMW models ...
Some big companies practice multi-branding -- running apparently competing brands within the same industry to soak up more market share. Competing brands that are actually owned by the same ...
BMW outmaneuvered Volkswagen, succeeding in obtaining the rights to use the Rolls-Royce trademark on automobiles. From July 1998 until December 2002, BMW continued to supply engines for the Rolls-Royce Silver Seraph and the Bentley division sold cars under both the Bentley and Rolls-Royce marques, under an agreement with BMW. In January 2022 ...