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Fast food is a commercial term, limited to food sold in a restaurant or store with frozen, preheated or precooked ingredients and served in packaging for take-out or takeaway. Fast food was created as a commercial strategy to accommodate large numbers of busy commuters, travelers and wage workers. In 2018, the fast-food industry was worth an ...
A fast-food chain restaurant is generally owned either by the parent company of the fast-food chain or a franchisee – an independent party given the right to use the company's trademark and trade name. In the latter case, a contract is made between the franchisee and the parent company, typically requiring the franchisee to pay an initial ...
Fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public. Along with automobiles, insurance, retail outlets, and consumer electronics, fast food is among the most heavily advertised sectors of the United States economy; spending over 4.6 billion dollars on advertising in 2012. [ 1 ]
In October, the fast-food chain revealed its new restaurant prototype called "Sizzle," which is part of the chain's "Reclaim the Flame" initiative for accelerating restaurant growth and sales. Tom ...
The fast-food chain is posting US sales gains at a time when its competitors are falling or stagnant. Burger King owes its success to one thing: simplicity, according to a recent report by Citi ...
Food marketing systems differ worldwide due to the level of development in the particular country, economically and technologically. [7] Understanding and interpreting a particular countries food marketing techniques also requires taking into account the socio-economic, cultural, legal-political and technological environment of that country. [7]
Let's be honest: we don't go to fast food restaurants in search of a "healthy" meal.We're there for cheesy, greasy, and indulgent food that's quick and convenient. Finding a nutritionally dense ...
The word franchise is of Anglo-French derivation—from franc, meaning 'free'—and is used both as a noun and as a (transitive) verb. [2] For the franchisor, use of a franchise system is an alternative business growth strategy, compared to expansion through corporate owned outlets or "chain stores". Adopting a franchise system business growth ...