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The 2014 novel The Extraordinary Journey of the Fakir Who Got Trapped in an Ikea Wardrobe by French author Romain Puertolas features a trip to an IKEA store in Paris, France. [271] The 2014 horror comedy novel Horrorstör is set in a haunted store called ORSK, modelled on IKEA, and the novel is designed to look like the IKEA catalogue. [272]
In July 2015, IKEA and the U.S. Consumer Product Safety Commission, through the company's Safer Homes Together advertising campaign, issued a warning in the United States, the United Kingdom, and Ireland to customers to secure the Malm chests of drawers and wardrobes firmly to the wall using free kits distributed by the company, after the ...
IKEA opened first store in India with 37,000 m 2 (400,000 sq ft) in Hyderabad on 9 August 2018. [106] IKEA opened its second store in Navi Mumbai on 18 December 2020, [107] and its third outlet and first smaller format "city-store" in Worli, Mumbai on 9 December 2021. [108] IKEA plans to have 30 stores by 2028.
Venida Evans began appearing in a series of IKEA advertisements beginning in 2008 as an invisible, older woman known simply as "The Muse." [2] The commercials were created by Deutsch New York, the ad agency which is responsible for IKEA's advertisements in the United States. [2]
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
The results were also more pronounced in women. “Findings highlight the potential role of diet quality in pain management and function, particularly in women,” the researchers concluded.
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