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[1] [2] It was the first Super Bowl halftime show to be centered entirely around hip hop music, [3] as well as the last halftime show to be sponsored by Pepsi, with Apple Music taking over the sponsorship beginning with Super Bowl LVII. [4] [5] The show was televised nationally in the U.S. by NBC.
The Super Bowl XXVII halftime show starring Michael Jackson is the most watched Super Bowl halftime show, with a TV audience of more than 133.4 million viewers. [ 68 ] [ 69 ] The Super Bowl LVI halftime show starring Dr. Dre , Snoop Dog , Eminem , Mary J. Blige , Kendrick Lamar and 50 cent is the most viewed Super Bowl halftime show on YouTube ...
This was the third time Latin music artists headlined the Super Bowl halftime show; Gloria Estefan headlined both the Super Bowl XXVI halftime show in 1992 and the Super Bowl XXXIII halftime show in 1999. [9] For months, rumors Lopez might be chosen as a halftime show act had circulated; she had expressed her interest in doing so in July 2019. [10]
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Now the beverage giant, which has continued to advertise its wares during the Super Bowl, has a new way to get its drink on. Fieri’s event attracted more than 10,000 fans at its 2023 debut.
Ahead of its much-anticipated halftime show performance, Pepsi released a trailer on Thursday to show fans what to expect during this year’s Super Bowl. The trailer, named “The Call ...
Instead, says Todd Kaplan, Pepsi’s vice president of marketing, “we are going to double down on our existing 12 minutes in the Pepsi Super Bowl Halftime Show in the middle of the Super Bowl ...
The Super Bowl LV halftime show, officially known as the Pepsi Super Bowl LV Halftime Show, was the halftime entertainment of Super Bowl LV, and took place on February 7, 2021, at Raymond James Stadium in Tampa, Florida. It was headlined solely by Canadian singer-songwriter the Weeknd. [1] [2] [3] The show was televised in the U.S. by CBS.