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Rice Krispies Treats (also called Rice Krispie Treats, Marshmallow Treats, Marshmallow Squares, or Rice Krispies Squares in the United Kingdom & Canada, and LCMs in Australia) are a confection commonly made through binding WK Kellogg Co's Rice Krispies or another crisp rice cereal together with butter or margarine and marshmallow. [1]
The names are onomatopoeia and were derived from a Rice Krispies radio ad: Listen to the fairy song of health, the merry chorus sung by Kellogg's Rice Krispies as they merrily snap, crackle and pop in a bowl of milk. If you've never heard food talking, now is your chance. The first character appeared on the product's packaging in 1933.
Rice Krispies treats have been all about experimentation and ingenuity from the start, when Mildred Day and her co-worker Malitta Jensen came up with the now-iconic recipe in 1939 (or earlier ...
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Rice Krispies Treats cereal seems on par with those sweet breakfast options. The next time we make a batch of Rice Krispies Treats we know what we're going to do and we have Eric Kim to thank for it.