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A fast-food chain restaurant is generally owned either by the parent company of the fast-food chain or a franchisee – an independent party given the right to use the company's trademark and trade name. In the latter case, a contract is made between the franchisee and the parent company, typically requiring the franchisee to pay an initial ...
The Australian fast food market is valued at more than 2.7 billion GPB and is composed of 1.4 billion fast food meals. This includes meals serviced at 17,000 fast food outlets. The fast food market has experienced an average annual growth rate of 6.5 percent, which is the most rapidly growing sector of the retail food market. [42]
Fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public. Along with automobiles, insurance, retail outlets, and consumer electronics, fast food is among the most heavily advertised sectors of the United States economy; spending over 4.6 billion dollars on advertising in 2012. [ 1 ]
The legal definition of franchising in Spain is an activity in which an undertaking, the franchisor, grants to another party, the franchisee, for a specific market and in exchange for financial compensation (either direct, indirect or both), the right to exploit an owned system to commercialize products or services already exploited by the ...
Food marketing systems differ worldwide due to the level of development in the particular country, economically and technologically. [7] Understanding and interpreting a particular countries food marketing techniques also requires taking into account the socio-economic, cultural, legal-political and technological environment of that country. [7]
Let's be honest: we don't go to fast food restaurants in search of a "healthy" meal.We're there for cheesy, greasy, and indulgent food that's quick and convenient. Finding a nutritionally dense ...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Relatively new to the fast-food scene (founded in 2011), BurgerFi works exclusively with grass-fed, antibiotic-free Angus beef. Their CEO Burger costs around $12 and features a blend of Wagyu and ...