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From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal. [2] The brand became known for its focus on products to create what it calls the "flawless face", [ 3 ] [ 4 ] a concept derived from Mercier's reputation for promoting ...
Laura Mercier was born as Michèle Mercier in Arles, France, on 2 October 1960, the youngest of three daughters.At 16, she enrolled as an art student at L'Ecole Supérieure d'Arts Appliqués Duperré, a design school in Paris, to pursue painting and drawing. [1]
Gurwitch Products was founded by Janet Gurwitch, the former executive vice president of Neiman Marcus, and Gary M. Kusin in 1995. [3] [4] With makeup artist Laura Mercier, Gurwitch and Kusin licensed Laura Mercier's name and created the Laura Mercier Cosmetics brand in 1996.
The brand is introducing its first new complexion launch in five years.