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  2. Apple faces backlash for 'destructive' iPad ad featuring ...

    www.aol.com/news/apple-faces-backlash...

    One X user said the new ad is a "bookend" to the ad the company released in 1984 to unveil its first Macintosh computer. In that commercial, a woman dressed in bright orange shorts runs through an ...

  3. Why Apple's new iPad commercial sparked near instant ... - AOL

    www.aol.com/news/why-apples-ipad-commercial...

    Apple's commercial for its newest version of the iPad has left many creators feeling crushed. The tech giant's spot for the iPad Pro depicts items used to make art, like a record player, paint ...

  4. Apple Inc. advertising - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc._advertising

    The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s " iPod People ", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 ...

  5. Think different - Wikipedia

    en.wikipedia.org/wiki/Think_different

    Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".

  6. MacBook Air (Intel-based) - Wikipedia

    en.wikipedia.org/wiki/MacBook_Air_(Intel-based)

    Its total component integration and use of an entirely new class of Intel processors with a lower TDP and higher integration than previously available made it the first of a new wave of thin performance laptops. Over the years, Apple has removed the claim of being "the world's thinnest notebook" from their marketing materials as other ...

  7. Why Apple's iconic Super Bowl ad still resonates 4 ... - AOL

    www.aol.com/finance/why-apples-iconic-super-bowl...

    John Sculley, left, and Steve Jobs at the Apple Computers shareholders meeting at Flint Center in Cupertino, Calif. on Jan. 24, 1984, to introduce the company's new Macintosh personal computer.