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Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods .
Behavioral analytics is also used by Target to suggest products to customers in their retail stores, while political campaigns use it to determine how potential voters should be approached. In addition to retail and political applications, behavioral analytics is also used by banks and manufacturing firms to prioritize leads generated by their ...
SAS Institute (or SAS, pronounced "sass") is an American multinational developer of analytics and artificial intelligence software based in Cary, North Carolina. SAS develops and markets a suite of analytics software (also called SAS), which helps access, manage, analyze and report on data to aid in decision-making. The company's software is ...
SAS (previously "Statistical Analysis System") [1] is a statistical software suite developed by SAS Institute for data management, advanced analytics, multivariate analysis, business intelligence, criminal investigation, [2] and predictive analytics. SAS' analytical software is built upon artificial intelligence and utilizes machine learning ...
Pentaho Data Integration (PDI) and Pentaho Business Analytics (PBA) use a Java framework to create Business Intelligence solutions. Although most known for its Business Analysis Server (formerly known as Business Intelligence Server), the PDI/PBA software is indeed a couple of Java classes with specific functionality.
ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service.