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Ideal had a hobby division in the 1950s, but shifted from that to games in 1962. By the early 1970s, 30% of the company's sales were games such as Mouse Trap and Hands Down. [8] Doll designer Judith Albert worked for Ideal Toy Company from 1960 to 1982. [1]
In 1970 Ideal produced another 18-inch (460 mm) tall doll which shared the adjustable hair feature. This doll, named "Gorgeous Tressy", was a Sears catalog exclusive. In 1971 "Posin' Tressy" also a Sears catalog exclusive was issued. These Tressy dolls are considered by some collectors as Crissy "family" dolls.
Tammy was a 12" fashion doll created by the Ideal Toy Company that debuted at the 1962 International Toy Fair. [1] Advertised as "The Doll You Love to Dress", Tammy was portrayed as a young American teenager, more "girl next door" than the cosmopolitan image of Mattel's Barbie, or American Character's Tressy.
She and Ryan worked on producing a similar fashion doll for the American market (the two later disputed which of them was chiefly responsible for the doll's design). [ 4 ] Ryan went on to lead Mattel's research and development department, with a research and development budget in 1962 of $1.5 million US dollars. [ 5 ]
Chatty Cathy was a pull-string "talking" doll originally created by Ruth and Elliot Handler and manufactured by the Mattel toy company from 1959 to 1965. The doll was first released in stores and appeared in television commercials beginning in 1960, with a suggested retail price of $18.00, though usually priced under $10.00 in catalog advertisements.
A limited number of Kissy Suzuki dolls were produced in 1967; today, these dolls are valuable on the collector market. [2] Mie Hama also appeared in Playboy magazine in a 1967 nude pictorial "007's Oriental Eyefuls" as the first Asian woman to appear in the magazine, [3] a source of controversy in Japan. [4]
American Character focused on talking dolls in the early 1960s, with such models as "Little Miss Echo" (1962-1964), "Baby Babbles" (1963), and "Baby Says," (1963). The only celebrity dolls American Character released in the 1960s were the Cartwright Family (1966), based on Bonanza.
Many fashion doll lines have been inspired by Barbie, or launched as alternatives to Barbie. Tammy was created by the Ideal Toy Company in 1962. [21] Advertised as "The Doll You Love to Dress", Tammy was portrayed as a young American teenager, more "girl next door" than the cosmopolitan image of Barbie. [21]