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In addition to addressing the large-format reproduction needs of their customers, reprographers frequently sell reprographic equipment and consumable supplies. Other business services such as mounting and lamination, quick copying, microfilming, scanning and facility management may also be provided.
Left: Halftone dots. Right: Example of how the human eye would see the dots from a sufficient distance. Halftone is the reprographic technique that simulates continuous-tone imagery through the use of dots, varying either in size or in spacing, thus generating a gradient-like effect. [1] "Halftone" can also be used to refer specifically to the ...
A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated. Common uses of graphic design include magazines, advertisements, product packaging and web ...
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
Low-context cultures do the opposite; direct verbal communication is needed to properly understand a message being communicated and relies heavily on explicit verbal skills. [5] The model of high-context and low-context cultures offers a popular framework in intercultural-communication studies but has been criticized as lacking empirical ...
Examples are the satiric mode, the ironic, the comic, the pastoral, and the didactic. [2] Frederick Crews uses the term to mean a type of essay and categorizes essays as falling into four types, corresponding to four basic functions of prose: narration, or telling; description, or picturing; exposition, or explaining; and argument, or ...
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This makes the process more complicated since each participant acts both as sender and receiver. For many forms of communication, feedback is of vital importance, for example, to assess the effect of the communication on the audience. [17] [12] However, it does not carry the same weight in the case of mass communication. Some theorists argue ...