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[25] [26] Sports Direct International sold its shares on 16 January 2014, although they took out an option to buy further shares up to a total of 6.6%. [27] In December 2016, Sports Direct International agreed to sell the remaining international rights to its Dunlop brand to Sumitomo Rubber Industries for £112 million ($137.5 million). [28]
Founded as Mike Ashley Sports in Maidenhead, the business changed its name to Preston Sports in 1984. In 1995–96 the business changed its name to Sports Soccer. In 2002 the business purchased rival Lillywhites, and in 2005 the business was again re-branded as Sports World, with a further change occurring in 2007 to Sports Direct.
In December 2023, Sports Direct announced a two-year partnership with Louth GAA, becoming the official partner of the men's senior, U20, and U17 teams in both football and hurling. [31] Sports Direct FAI Cups. In 2023, Sports Direct became the title sponsor of the Football Association of Ireland's (FAI) Men's and Women's FAI Cups. [32]
Flak: A brand similar to popular Nike and Adidas products during the mid-1990s. [24] [25] Although de-emphasized, LA Gear continued to market shoes towards women, such as the Dancer line, a high-top shoe similar to the Reebok Freestyle in design, and Street Shots, featuring both high and low top sneakers sold primarily in white with silver trim ...
Sneakers or trainers , also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise, but are also widely used for everyday casual wear. They were popularized by companies such as Converse , Nike and Spalding in the mid 20th century.
Adidas is also the New Zealand Rugby Union clothing sponsor and supplies clothing to all Super Rugby franchises, a selection of domestic teams and national referees. Adidas are also the official match ball supplier to the Heineken Cup. Adidas was the British and Irish Lions kit supplier from 1997 to 2013.