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Poe is credited with introducing Princess Diana to her shoes, through her creation of the Ryka Rose Foundation, a nonprofit organization working to stop violence against women. [citation needed] Since 2008, Kelly Ripa has been the spokeswoman for Rykä shoes. [7] The Rykä brand is an example of foreign branding. [citation needed]
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Caleres Inc. is an American footwear company that owns and operates a variety of footwear brands. Its headquarters is located in Clayton, Missouri, a suburb of St. Louis. [4] [5] Founded in 1878 as Bryan, Brown & Company in St. Louis, it underwent several name changes; [6] for a time, the Hamilton-Brown Shoe Company was the largest manufacturer of shoes in America.
It offers neutral and stability shoes for men and women with various cushion levels. [19] The men's and women's versions of each shoe model are built using gender-specific templates to accommodate anatomical differences. Altra calls this Fit4Her on the lady's side and is the only running shoe brand to do a female-specific fit line wide. [10]
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Avia shoes are known for their performance, durability and comfort. [12] The company is also known for some of the performance technologies built into their shoes, including the Cantilever Heel (heel support), the ARC – Anatomical Rebound Cradle (comprehensive foot cushioning and arch support), and Avia's FOM technology (shock compression). [12]
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