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2. Corporate architecture - Wikipedia

   en.wikipedia.org/wiki/Corporate_architecture

   The physical settings stakeholders of the company interact with can create an emotional impact, which aids in their identification with the firm’s organisational practices and branding. [3] Ideally corporate architecture will result in “identification, employee attachment, job satisfaction, well-being and feelings of comfort”. [ 12 ]

3. Typology of business strategies - Wikipedia

   en.wikipedia.org/wiki/Typology_of_business...

   A defender strategy entails finding, and maintaining a secure and relatively stable market. Rather than being on the cutting edge of technological innovation, product development, and market dynamics; a defender tries to insulate themselves from changes wherever possible.

4. CMS (law firm) - Wikipedia

   en.wikipedia.org/wiki/CMS_(law_firm)

   CMS is an international law firm that offers legal and tax advisory services. It provides companies and organisations with advice on a full range of legal issues. [2] CMS consists of 18 independent law firms, with about 80 offices worldwide, and is the world's 5th largest law firm by lawyer headcount and the 21st by revenue.

5. Litigation strategy - Wikipedia

   en.wikipedia.org/wiki/Litigation_strategy

   Strategy is the process of designing and achieving a desired final outcome. [4] Basic litigation strategies organize a case so that it has a cohesive focus. Advanced strategies will anticipate and even shape events, decisively guiding the situation to the desired outcome.

6. Law firm - Wikipedia

   en.wikipedia.org/wiki/Law_firm

   A notable exception is King & Wood Mallesons, a multinational law firm that is the result of a merger between an Australian law firm and a Chinese law firm. Though mergers are more common among better economies, slowing down a bit during recessions, big firms sometimes use mergers as a strategy to boost revenue during a recession.

7. Individual branding - Wikipedia

   en.wikipedia.org/wiki/Individual_branding

   Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company."