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"Drinka pinta milka day" was an advertising slogan used by the British Milk Marketing Board and Dairy Council. It was coined by Bertrand Whitehead in 1958 as part of a campaign to counter the drop in milk sales following price increases after the 1956 withdrawal of government subsidies to milk producers.
From the 1950s onwards, there were several memorable advertising campaigns by the Milk Marketing Board. Slogans included "full of natural goodness", "is your man getting enough?", "milk's gotta lotta bottle" (written by the advertising executive Rod Allen), and "drinka pinta milka day" designed by the advertising agency Ogilvy. [3]
From 1959 until the late 1970s, it had marketed milk under the slogan "drinka pinta milka day". [2] [3] Market research in the late 1970s had shown that younger age groups regarded milk as old fashioned and boring, and sales were declining. [4] [5] The MMB wanted to reinvigorate the product with a new slogan. [5]
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My Sharona" by The Knack (singer Doug Fieger pictured) was the number-one song of 1979. This is a list of Billboard magazine's Top Hot 100 songs of 1979. [1] [2] The Top 100, as revealed in the year-end edition of Billboard dated December 22, 1979.
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Amare (Mino Vergnaghi song) Anche un uomo; And the Beat Goes On (The Whispers song) And the Healing Has Begun; Angel (Fleetwood Mac song) Angel Come Home; Angel Dust (Gil Scott-Heron song) Angel Eyes (Roxy Music song) Angeleyes; Ann-Maria (song) Another Brick in the Wall; Another Day (The Cure song) Another Nail in My Heart; Answer to the ...
She appeared on television and in the Dairy Council advertisements as the "drinka pinta milka day" girl. [5] She was previously married to billionaire businessman David Barclay. Pelling is one of the judges of the annual International Firework Competition in Monte Carlo. [6] He has worked from studios in Kensington (west London) and Monte Carlo.