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Act-On is intended for marketing departments across small, midsize and enterprise companies, serving as a lower-cost and more customer-service focused alternative to enterprise software suites. [46] [47] Users can manage WebEx and GoToWebinar events within the software. It also integrates with data and analytics services, such as Google Analytics.
(previously known as Sage ACT! 2010–2013) is a customer relationship management (CRM) software and marketing automation software platform designed for, and used by, small and mid-sized businesses. [1] It has a user base of over 800 thousand registered users. [2]
Marketing is a complex field of decision making which involves a large degree of both judgment and intuition on behalf of the marketer. [10] The enormous increase in complexity that the individual decision-maker faces renders the decision-making process almost an impossible task. The marketing decision engine can help distill the noise.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]
Aprimo is a United States–based company that develops and sells marketing automation software and digital asset management (DAM) technology for marketing and customer experience departments in enterprise organizations. Its software is designed to help manage the behind-the-scenes activities involved in marketing.
Remedy Corporation was a software company that produced the Action Request System and various applications therein. It is one of the biggest and oldest names in ITSM software. [ 1 ] Remedy is now the Service Management Business Unit of BMC Software .
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related to: marketing action program software reviewscapterra.com has been visited by 10K+ users in the past month