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Priceline.com, an online travel agency offered a name your own price option. However, by 2005, Priceline began to de-emphasize this system, [10] and added published price options on its websites. [9] A 2014 academic study showed that posted prices can guarantee higher profitability to service providers than the name-your-own-price mechanism. [11]
Priceline announced in May 2015 that it would invest an additional $250 million in Chinese online travel company Ctrip to tap the fast-growing China market. [12] Priceline officially ended its Name Your Own Price deals for flight bookings in 2016, [13] rental cars in 2018 [14] and hotels in 2020. [15]
In 1996, Jay S. Walker founded the company in Stamford, Connecticut, which launched Priceline.com, an online travel site, that used a Name Your Own Price bidding model. [4] In 1999, the company became a public company via an initial public offering, making Walker, who owned a 35% stake in the company, a multi-billionaire. [5] [4]
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"Priceline officially ended its Name Your Own Price deals for flight bookings in 2016, rental cars in 2018 and hotels in 2020" per references in this article. Hence paragraphs under the History heading suggesting it is still active are incorrect.
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