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The Bronco Wine Company is a vintner that produces wine under many brands, such as Amusant Bubbly and Ballett Vineyards, [1] and is based south of Ceres, California. [2] It is the fourth largest producer of wine in the United States. [citation needed] [3] Bronco Wine Co has an estimated 10,000 employees globally. There are two companies in the ...
Bronco Wine Company was started by Fred Franzia and his brother in 1973 after the family's original wine business, Franzia, was sold to Coca-Cola. In 1995, the company acquired Charles F Shaw ...
Bronco Wine Co. announced Dominic Engels as its chief executive officer on Nov. 13, 2024. The company’s main winery is south of Ceres, California.
The brand began as an eponymous winery owned by Charles F. Shaw, producing Beaujolais-style wines in the Napa Valley AVA. [8] During bankruptcy proceedings in 1995, its trademark was acquired for US$27,000 by Bronco Wine Company , co-owned by Fred Franzia, formerly of Franzia Brothers wines.
In 1995 Bronco Wine purchased the brand name Charles Shaw from a bankrupt company [5] and used it for a line of very inexpensive wines, introduced in 2002 and priced at $1.99 per bottle. The wines became nicknamed "Two-Buck Chuck" and were sold exclusively through Trader Joe's stores. [1]
The company employs about 750 people year-round in the San Joaquin Valley and Napa.
The company employs about 750 people year-round and just celebrated its 50th anniversary.
The Wine Group is the third largest wine company in the world, behind Constellation Brands and the E&J Gallo Winery. The Franzia brand today has no business relationship with Fred Franzia of the Bronco Wine Company, known for its low-cost Charles Shaw wines.