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In 1996, West Marine's VP Chuck Hawley and a team led by Webmaster & Catalog Systems Analyst Robert Kennedy launched westmarine.com. It quickly became an early leader in online retailers with catalog call center innovations such as upsell and cross-sell exported into online user experiences.
Information, parts and support is now handled by Penn Yan Parts & Accessories (www.pennyanboats.com) [3] [4] In 1936, Penn Yan introduced its "Car Top" outboard boat. The Car Top, which Penn Yan marketed as being easily lifted by two people, was designed to be light and narrow enough to fit on top of most cars of that era.
Outboard Marine Corporation (OMC) was a maker of Evinrude, Johnson and Gale Outboard Motors, and many different brands of boats. It was a multibillion-dollar Fortune 500 corporation. [ 1 ] Evinrude began in Milwaukee, Wisconsin in 1907.
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The Brunswick Boat Group is an American pleasure boat manufacturer. Headquartered in Knoxville, Tennessee , United States , it is the largest maker of such craft in the world. Net sales were US$ 1.7 billion in 2008, [ 2 ] and US$ 1.0 billion in 2012.