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Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
American Safety Razor Company is a personal care brand founded in 1906 by a merger of the Gem Cutlery Company and Ever-Ready. It is a principal competitor to Gillette, with which it shared a name from 1901 to 1904, when the latter renamed for its founder, King C. Gillette. [1]
Outlet stores sell Sears merchandise at discount. [13] Outlet stores are approximately 18,000 square feet and equipped with items such as home appliances, lawn and garden equipment, apparel, mattresses, sporting goods and tools. [3] Outlet stores sell discontinued, used, cosmetically blemished or reconditioned merchandise with new parts. [3] [14]
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A straight razor is a razor with a blade that can fold into its handle. [1] [2] They are also called open razors and cut-throat razors. [3] [4] [5] The predecessors of the modern straight razors include bronze razors, with cutting edges and fixed handles, produced by craftsmen from Ancient Egypt during the New Kingdom (1569 — 1081 BC). Solid ...