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  2. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

  3. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Marketing begins with understanding the internal dynamics of these developments and the behaviour and engagement of consumers online. Consumer-generated media plays a significant role in the understanding and modeling of engagement. [17] The control Web 2.0 consumers have gained is quantified through 'old school' marketing performance metrics. [18]

  4. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6] Marketing Research does not involve a proven order of steps resulting in an ultimate inference. It is a repeated process that requires a broader outlook.

  5. Account manager - Wikipedia

    en.wikipedia.org/wiki/Account_manager

    Account managers can work for small or large companies either corporate, financial, retail, or government for instance. [2] Any company with a specific set of clients they conduct business with, can employ an account manager. Typical employers can be: Direct marketing consultancies and agencies; Marketing departments; Major commercial organizations

  6. Business networking - Wikipedia

    en.wikipedia.org/wiki/Business_networking

    Business networking is the practice of building relationships with individuals and businesses for professional purposes. [1] It involves the strategic exchange of information and resources to create connections that can be mutually beneficial. [2] Business networking can be conducted in person, online, or through a combination of both.

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

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