Search results
Results From The WOW.Com Content Network
Predatory advertising depends, in large part, on the deliberate exploitation of individuals based on specific traits, life circumstances, or membership within certain groups. The "vulnerabilities" created by these characteristics are context-dependent, meaning they vary between markets and transactions.
Advertising increasingly invades public spaces, such as schools, which some critics argue is a form of child exploitation. [2] Advertising frequently uses psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.
Psychological manipulation is a type of social influence that aims to change the behavior or perception of others through abusive, deceptive, or underhanded tactics. [14] By advancing the interests of the manipulator, often at another's expense, such methods could be considered exploitative, abusive, devious, and deceptive.
"Emotional manipulation can be subtle and hard to identify," says Dr. Ernesto Lira de la Rosa, Ph.D., a psychologist and Hope for Depression Research Foundation media advisor. "It is important to ...
In psychology, manipulation is defined as an action designed to influence or control another person, usually in an underhanded or unfair manner which facilitates one's personal aims. [1] Methods someone may use to manipulate another person may include seduction, suggestion, coercion , and blackmail to induce submission.
Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product ) that cannot ...
Undue influence is typically perpetrated by a person who is trusted by the victim and is dependent on them for emotional and physical needs. [ 1 ] [ 6 ] [ 4 ] Caregivers are often found to have unduly influenced their patients, however, anyone in a position of trust and authority over the victim (e.g. fiduciary ) may be guilty.
Fear is a strong emotion and it can be manipulated to persuade people into making emotional rather than reasoned choices. From car commercials that imply that having fewer airbags will cause the audience's family harm, to disinfectant commercials that show pathogenic bacteria lurking on every surface , fear-based advertising works. [ 16 ]