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Released in 2015 as simply the Adidas Ultraboost, the Adidas Ultraboost 1.0 was the first shoe ever to use the Boost technology from Adidas. It had a knitted upper called Primeknit on top of the Boost sole and plastic cases on the sides to represent the three-stripe logo and house the laces.
Boost is a trademarked polymer used by Adidas, in the form of pellets which are compressed and molded for various shoe models the company sells, especially the Ultraboost, NMD, Energy Boost, Pure Boost, and Adizero Adios Boost lines of sneakers. The pellets consist of proprietary thermoplastic urethane (TPU) that is formed into a small pill shape.
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In February 2018, Fitbit announced a partnership with Adidas to release an Adidas-branded Fitbit Ionic; it was released on March 19, 2018. [26] In August 2018, Blue Cross Blue Shield Association announced a partnership with Fitbit in which BCBS will include Fitbit's wearables and fitness trackers in its Blue365 program. [27]
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Yonex Co., Ltd. (ヨネックス株式会社, Yonekkusu Kabushiki-gaisha) is a Japanese sports equipment manufacturing company. Yonex produces equipment and apparel for tennis, badminton, golf, and running.
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