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2. Real-time bidding - Wikipedia

   en.wikipedia.org/wiki/Real-time_bidding

   Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]

3. Virtual bidding - Wikipedia

   en.wikipedia.org/wiki/Virtual_bidding

   Virtual bidding is a strategy implemented in various Independent System Operator electricity markets of trading Day-Ahead prices against Real-Time (or Hour-Ahead) prices. The term "bid" can be used loosely in electricity markets to refer to an offer to buy or to sell. And the term "virtual" is used to refer to the fact that, while these trades ...

4. Demand-side platform - Wikipedia

   en.wikipedia.org/wiki/Demand-side_platform

   DSPs incorporate many of the facets previously offered by advertising networks, such as wide access to inventory and vertical and lateral targeting, with the ability to serve ads, real-time bid on ads, track the ads, and optimize. This is all kept within one interface that allows advertisers to control and maximize the impact of their ads.

5. List of bidding systems - Wikipedia

   en.wikipedia.org/wiki/List_of_bidding_systems

   This is a list of bidding systems used in contract bridge. [1] [2] Systems listed have either had an historical impact on the development of bidding in the game or have been or are currently being used at the national or international levels of competition. Bidding systems are characterized as belonging to one of two broadly defined categories:

6. Roblox taps ad-tech firm PubMatic to boost sales of video ads

   www.aol.com/news/roblox-taps-ad-tech-firm...

   The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory through real-time bidding that will be served to users who are 13 and older. Roblox, which depends on in-game ...

7. Supply-side platform - Wikipedia

   en.wikipedia.org/wiki/Supply-side_platform

   Often, real-time bidding (RTB) is used to complete DSP transactions. [8] Unlike advertising networks that target buyers (advertisers), supply-side platforms provide services for publishers (website, app, and DOOH owners). [9]