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In marketing, product bundling is offering several products or services for sale as one combined product or service package. It is a common feature in many imperfectly competitive product and service markets. [1] Industries engaged in the practice include telecommunications services, financial services, health care, information, and consumer ...
The service-product bundle must come first before operations decisions. An example of service-product bundle characteristics follows: [4]: 18–19 Service Facility: Accessible by public transportation, sufficient parking, interior decorating, architecture, facility layout and traffic flow
Product line pricing is a product pricing strategy, used when a company has more than one product in a product line. [10] It is a process that traders adopt to separate products in the same category into various price groups, to create different quality levels in the customers’ minds.
Tying (informally, product tying) is the practice of selling one product or service as a mandatory addition to the purchase of a different product or service.In legal terms, a tying sale makes the sale of one good (the tying good) to the de facto customer (or de jure customer) conditional on the purchase of a second distinctive good (the tied good).
The authors conclude that bundling practices are so diverse that it is difficult to generalize whether a given bundling practice is harmful, but the "type of multi-product bundling most likely to cause harm is that which was at issue in LePage's, where the defendant offered evidently custom-made bundles to different large customers in order to ...
A combination of a primary product with additional goods and services defines the total product to the customer. [1] In other words, a CBP is a combination of services and goods that adds value to the primary product acquired by the customer. The primary product is the "core" offering that attracts customers and satisfies their basic needs ...
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"Unbundling" means the "process of breaking apart something into smaller parts". [5] In the context of mergers and acquisitions, unbundling refers to the "process by which a large company with several different lines of business retains one or more core businesses and sells off the remaining assets, product/service lines, divisions or subsidiaries."