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The company's revenue model is lead generation. Its service is free to insurance-seekers. Its service is free to insurance-seekers. According to the Boston Globe , "EverQuote collects referral fees from insurance providers when customers buy policies, but it doesn’t allow companies to pay to be included in its recommendations."
Customers receive price quotes for the various insurance products they choose and are contacted by outside insurance agents and/or companies to continue the purchasing process. In conjunction with the consumer-facing insurance quote system, they also operate a lead generating site as a marketing source for insurance agents. [1]
Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities ...
After spending 10 years as a public company traded on the NASDAQ, Bankrate was acquired in 2009 by Apax Partners in a transaction valued at approximately $571 million. [ 8 ] In June 2011, Bankrate raised a total of $300 million in gross proceeds with a successful initial public offering on the New York Stock Exchange. [ 9 ]
Generating a lead, or lead generation can relate to myriad marketing technologies and methodologies. Regardless of how it is achieved, however, from an architectural perspective lead generation is simply the ability to attract the interest of a consumer and capture enough data to validate and prioritize their interest, then contact them.
Independent insurance agencies can work with all types of companies, ranging from smaller regional companies to major national insurers like Progressive and Nationwide.
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related to: insurance lead generation companiessalesforce.com has been visited by 100K+ users in the past month