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Brand India is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector , manufacturing , information technology , infrastructure , information technology enabled services , etc.
The slogan was coined as a tagline for a Pepsi television advertisement series that first ran in December 1998 and sought to establish Pepsi as a strong brand with Indian youth. [8] It was a continuation of Pepsi's advertising campaign in the mid-to-late nineties, which it had initially launched as an ambush marketing effort against Coca-Cola ...
In September, during Navratri, a condom ad featuring actress Sunny Leone caused outrage in Gujarat. [3] [4] In September, an Australian ad depicting Indian god Ganesha with lamb caused major controversy in nation. [5] [6] In November, food delivery service Zomato pulled off several banners from various cities featuring two dominant Hindi ...
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The tourism ministry engaged the services of advertising and marketing firm Ogilvy & Mather (O&M) India to create a new campaign to increase tourist inflows into the country. [5] The campaign portrayed India as an attractive tourist destination by showcasing different aspects of Indian culture and history like yoga and spirituality. The ...
The Amul girl, an advertising mascot used by Amul, an Indian dairy brand. The Amul girl is an advertising mascot used by the Indian dairy brand Amul. The mascot is a hand-drawn cartoon of a young Indian girl dressed in a polka-dotted frock with blue hair and a half-pony tied up. [1] The Amul girl advertising has often been described as one of ...
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Mauka Mauka is a 2015 Indian television advertisement campaign created by Star Sports India to promote its broadcast of the 2015 Cricket World Cup.Although initially planned as a standalone advert for the India–Pakistan group stage match, following the overwhelming positive response for the first video, the channel made a series of adverts for each of India's matches at the 2015 World Cup.