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A top-down approach (also known as stepwise design and stepwise refinement and in some cases used as a synonym of decomposition) is essentially the breaking down of a system to gain insight into its compositional subsystems in a reverse engineering fashion. In a top-down approach an overview of the system is formulated, specifying, but not ...
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from past events. It consists of information technology, marketing data, systems tools, and modeling capabilities that ...
Structured analysis views a system from the perspective of the data flowing through it. The function of the system is described by processes that transform the data flows. Structured analysis takes advantage of information hiding through successive decomposition (or top down) analysis.
The fields of marketing and artificial intelligence converge in systems which assist in areas such as market forecasting, and automation of processes and decision making, along with increased efficiency of tasks which would usually be performed by humans. The science behind these systems can be explained through neural networks and expert ...
A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online ...
Systems analysis is "the process of studying a procedure or business to identify its goal and purposes and create systems and procedures that will efficiently achieve them". Another view sees systems analysis as a problem-solving technique that breaks a system down into its component pieces and analyses how well those parts work and interact to ...