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The emerging greenhouse gas reduction market can potentially catalyze projects with important local environmental, economic, and quality-of-life benefits. The Kyoto Protocol's Clean Development Mechanism (), for example, enables trading between industrial and developing nations, providing a framework that can result in capital flows to environmentally beneficial development activities.
The relationship between marketing and the environment has been examined since the early 1970s". [14] First, the idea of ecological marketing was developed and mainly centered in the "depletion of energy and non-energy natural resources and the pollution created as by-product of production and consumption."
Thus, socially responsible marketing draws attention to the "social costs" [1] that are embedded in the marketing, selling and consumption of private commodities. It calls for a marketing system that contributes to social and environmental sustainability, while producing profits for businesses.
In the beginning, environmental communication was a narrow area of communication; however, nowadays, it is a broad field that includes research and practices regarding how different actors (e.g., institutions, states, people) interact with regard to topics related to the environment and how cultural products influence society toward ...
Sustainability brands are brands that undertake sustainable practises in the workings of their business and champion them.. They then use brand communication tools to convey these benefits to their end consumer hence enabling then to make conscious decisions while being associated with or buying from that brand.There are several techniques to communicate this.
Sustainable market orientation (SMO) combines the principles of MO with a macro marketing systems management approach, a stakeholder approach to integrated corporate social responsibility and marketing strategy, and the use of the sustainability management concept. SMO will serve to move corporate management beyond the micro economic and ...
Sustainability marketing aims at marketing sustainable products and services which “satisfy customer needs and significantly improve the social and environmental performance along the whole life cycle”, [7] while increasing customer value and achieving the company's objectives. In turns, sustainability marketing myopia is an exaggerated ...
The environmental sustainability problem has proven difficult to solve. The modern environmental movement has attempted to solve the problem in a large variety of ways. But little progress has been made, as shown by severe ecological footprint overshoot and lack of sufficient progress on the climate change problem.