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Remedial strategies include: more careful waste management, statutory control of overfishing by adoption of sustainable fishing practices and the use of environmentally sensitive and sustainable aquaculture and fish farming, reduction of fossil fuel emissions and restoration of coastal and other marine habitats. [11]
The emerging greenhouse gas reduction market can potentially catalyze projects with important local environmental, economic, and quality-of-life benefits. The Kyoto Protocol's Clean Development Mechanism (), for example, enables trading between industrial and developing nations, providing a framework that can result in capital flows to environmentally beneficial development activities.
Thus, socially responsible marketing draws attention to the "social costs" [1] that are embedded in the marketing, selling and consumption of private commodities. It calls for a marketing system that contributes to social and environmental sustainability, while producing profits for businesses.
Environment friendly processes, or environmental-friendly processes (also referred to as eco-friendly, nature-friendly, and green), are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that claim reduced, minimal, or no harm upon ecosystems or the environment.
The relationship between marketing and the environment has been examined since the early 1970s". [14] First, the idea of ecological marketing was developed and mainly centered in the "depletion of energy and non-energy natural resources and the pollution created as by-product of production and consumption."
Sustainable management provides plans that can improve multiple parts of people lives, environment, and future generations. If a community sets goals, then people are more likely to reduce energy, water, and waste, but a community cannot set goals unless they have the management in place to set goals.
It can be achieved under different forms such as a mix of despicable environmental management and positive environmental management communication, deceiving investors' and customers' trust in a company's environmental practices. The lack of regulation in the growing financial focus on sustainable development has enabled greenwashing to expand. [47]
A key difference is that the greater 'social good' is the principal consideration in social marketing while social benefits are one of a number of considerations in societal marketing. On the other hand, social marketing is a sub-branch of marketing that began in 1971, with the publication of an article by Kotler and Zaltman, emphasising a ...