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Former Starwood logo. Starwood Hotels and Resorts was originally formed by the real estate investment firm Starwood Capital to take advantage of a tax break; at the time the company was known as Starwood Lodging. [8] Initially, Starwood Lodging owned a number of hotels throughout North America, all under different brand names.
The St. Regis brand was launched in 1998, [5] when Starwood rebranded a former Ritz-Carlton property it had bought in Aspen, Colorado as The St. Regis Aspen. [6] In 1999, Starwood rebranded the Carlton Hotel in Washington, D.C. [7] and two more former Ritz-Carlton properties in Houston [8] and Philadelphia [9] as St. Regis hotels.
The earlier W Hotels in the U.S. were renovations of existing hotels within the Starwood group. [3] Replacing the lobby with the "living room" concept, where guests could gather at the bar, differed from the traditional hotel. [4] Although W Hotels receives credit for the idea, the underlying concept was once common.
The hotel chain just went from huge to giant after completing the yearlong 12.2 billion dollar purchase of Starwood Hotels. EXPLORE MORE: Most food chains are failing this crucial test.
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Starwood Amphitheatre, a former outdoor music venue in the Nashville, Tennessee area; Starwood Capital Group, an American private investment firm; Starwood Festival, an annual Neo-Pagan, New Age, multi-cultural and world music festival; Starwood Hotels and Resorts, an American hotel and leisure company acquired by Marriott in 2016.