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Box for a WHEE-LO toy The Schylling "magnetic gyro toy" has a design that is very similar to the original WHEE-LO toy. WHEE-LO is a trademark for a handheld toy that propels a plastic wheel along both sides of a metal track with magnets built into the wheel. As the track is tilted up and down, the wheel rolls the length of the track, top and ...
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The Aurora Plastics Corporation was an American toy and hobby manufacturing company. It is known primarily for its production of plastic scale models of cars, airplanes, and TV and movie figures in the 1960s. Its principal competition in modeling were various other plastic modeling firms like Revell and Monogram.
1960: Silly Putty. This Flubber-like toy was created during WWII when the U.S. was researching possible rubber substitutes for use. Silly Putty can bounce, flow like liquid, and break if pulled ...
For Dave Gianoni, the best-ever Marx toy was a cabled, two-foot tall robot made by the company in the 1960s. Gianoni's grandmother, Ligia Yacobozzi, worked at Marx Toys and often gave toys to her ...