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Although "Southwestern Bell" generally referred to the operations of the entire Baby Bell, in 1995, SBC decided to change its corporate name to SBC Communications in order to reposition itself as a national telecommunications company. Southwestern Bell Telephone underwent a branding overhaul and adopted the slogan, "Your friendly neighborhood ...
SBC Long Distance is a separate subsidiary than AT&T Communications, the incumbent long-distance carrier for most of the country acquired in the SBC merger with AT&T. SBC Long Distance started in 1996 as Southwestern Bell Communications Services, Inc. , created as a result of the Telecommunications Act of 1996 which allowed the Baby Bells to ...
SBC Communications (named Southwestern Bell Corporation until 1995) purchased Pacific Telesis in 1997 for $16.5 billion, creating an organization with about 100,000 employees, an annual net income of $3 billion, and revenue of about $23.5 billion. [12]
In 1995, Southwestern Bell Corporation changed its name to SBC Communications. Whitacre led SBC through a series of mergers and acquisitions in building the largest provider of both local long distance telephone services and wireless service (through its Cingular division) in the United States.
Southwestern Bell Corporation, which changed its name to SBC Communications in 1995, acquired Pacific Telesis in 1997, SNET in 1998, and Ameritech in 1999. In February 2005, SBC announced its plans to acquire former parent company AT&T Corp. for over $16 billion. SBC took on the AT&T name upon merger closure on November 18, 2005.
SBC Communications logo, 2001–2005 [citation needed] In 1995, Southwestern Bell Corporation became SBC Communications Inc. They then absorbed the Southwestern Bell Telecom division (which made telephone equipment) into the company due to new FCC rules.
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