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2. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads provides ability to report many of such anonymous conversions by using "modeled conversions" that combine additional customer details to deduce, which user to attribute the conversion to. [36] [37] Google Ads can be integrated with Google Analytics 4 (GA4), [38] which can improve conversion tracking effectiveness. This integration ...

3. Google Ad Manager - Wikipedia

   en.wikipedia.org/wiki/Google_Ad_Manager

   Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]

4. Click fraud - Wikipedia

   en.wikipedia.org/wiki/Click_fraud

   In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads. Fraud occurs when a person, automated script , computer program or an auto clicker imitates a legitimate user of a web browser , clicking on such an ad without having an actual interest in the target of the ad's link ...

5. Google Marketing Platform - Wikipedia

   en.wikipedia.org/wiki/Google_Marketing_Platform

   Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

6. Google AdSense - Wikipedia

   en.wikipedia.org/wiki/Google_Adsense

   Google has removed the policy of limiting AdSense ads to three ads per page. Now, AdSense publishers can place several AdSense ads on a page given there is sufficient content on a webpage. According to Google guidelines on ensuring proper ad placement, [7] advertising and promotional material should not exceed page content.

7. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3] Google launched the service in November 2005 after acquiring Urchin. [4] [5]

8. Antitrust cases against Google by the European Union

   en.wikipedia.org/wiki/Antitrust_cases_against...

   On 10 November 2010, the European Commission opened a formal investigation into Google's search practices. Despite pursuing negotiations with Google for commitments under Article 9 of Regulation 1/2003 and despite being offered commitments by Google that ‘address the Commission's concerns’, [5] the Commission, allegedly under political pressure, [6] issued a Statement of Objections (SO) to ...

9. Data analysis for fraud detection - Wikipedia

   en.wikipedia.org/wiki/Data_analysis_for_fraud...

   Online retailers and payment processors use geolocation to detect possible credit card fraud by comparing the user's location to the billing address on the account or the shipping address provided. A mismatch – an order placed from the US on an account number from Tokyo, for example – is a strong indicator of potential fraud.