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Prasads Multiplex was launched initially as Prasad IMAX on 25 July 2003 by LV Prasad Group. [9] [10] [11] The IMAX screen number 6 was originally a 3D IMAX 70mm until 2014. Now called PCX, it is the biggest in India at 64 ft × 101.6 ft (19.5 m × 31.0 m) in a 630-seat auditorium. [12]
The group is headed by Ramesh Prasad and Sai Prasad, son and grandson of the late L.V. Prasad respectively. It owns one of the major equipment and film facilities in India for feature film and advertising post production. Prasad Group works in feature films, film and video restoration and commercial advertising production. [citation needed]
[9] [10] In November 2014, when Hollywood film Interstellar opened in theatres, Prasads was the only IMAX screen in India where the space drama was watched on 70mm film. [11] [12] The movie screen is said to be the largest IMAX screen (64 ft in height x 101.6 ft in width) in India and it is said to be fixed in Screen 6 of Prasad’s multi-plex ...
The Prasads IMAX located in Hyderabad is one of the largest 3D IMAX screens, and the most attended cinema screen in the world. [97] [98] [99] As per the CBFC report of 2014, the industry is placed first in India, in terms of films produced yearly. [100]
The Prasads IMAX located in Hyderabad is one of the largest 3D IMAX screens, and is the most attended cinema screen in the world. [ 240 ] [ 375 ] [ 376 ] As per the CBFC report of 2014, the industry is placed first in India, in terms of films produced yearly. [ 377 ]
A premier show was also held on 9 July at Prasads IMAX Hyderabad. The film's release in Kerala was hindered by the shutdown of a number of theatres due to the piracy issue of the Malayalm film Premam [ 71 ] and released in only a few theatres.
Nagarjuna arranged a special premiere show on 22 May 2014 at Prasads IMAX for Nageswara Rao's fans. [80] He succumbed to the huge demand from the admirers of Nageswara Rao and changed the single screen premiere into a five-multiplex screen red carpet show at Prasads IMAX, playing host to thousands of celebrity invitees. [81]
In 2002, Prasad Film Laboratories commissioned Asia's first integrated digital film lab in Mumbai, bringing cutting-edge technology to India. [1] The Prasad Group, under Ramesh Prasad's management, has been instrumental in introducing new technologies such as digital intermediate and HD post-production to India. The company also ventured into ...