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Alexandra Gucci Zarini (born 1985) is the founder of the purpose-driven luxury fashion house AGCF, [1] [2] [3] a children's advocate and founder of the Alexandra Gucci Children's Foundation. [ 4 ] [ 5 ] She is the daughter of Patricia Gucci , the granddaughter of Aldo Gucci , and great-granddaughter of Guccio Gucci , and a member and heiress of ...
Veblen goods such as luxury cars are considered desirable consumer products for conspicuous consumption because of, rather than despite, their high prices.. A Veblen good is a type of luxury good, named after American economist Thorstein Veblen, for which the demand increases as the price increases, in apparent contradiction of the law of demand, resulting in an upward-sloping demand curve.
For example, Walmart is widely known for its low prices and availability, so this consumer image of the brand would not impact the company negatively. Whereas, if Prada were to start selling a downward product line of low quality, low priced goods this would impact the brand's high status, exclusivity and luxurious image negatively.
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