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  2. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

  3. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Generating a lead, or lead generation can relate to myriad marketing technologies and methodologies. Regardless of how it is achieved, however, from an architectural perspective lead generation is simply the ability to attract the interest of a consumer and capture enough data to validate and prioritize their interest, then contact them.

  4. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    Lead Generation Funnel: Aimed at capturing the contact information of potential customers and converting them into qualified leads, this funnel often employs incentives like free e-books or webinars. Follow-up typically involves targeted communication aimed at building relationships and advancing prospects through the funnel.

  5. Sales development - Wikipedia

    en.wikipedia.org/wiki/Sales_development

    Sales development is an organization that sits between the marketing and sales functions of a business and is in charge of the front-end of the sales cycle: identifying, connecting with, and qualifying leads. Simply put, this organization is tasked with setting up qualified meetings between a salesperson and a potential buyer with a high ...

  6. Performance-based advertising - Wikipedia

    en.wikipedia.org/wiki/Performance-based_advertising

    CPL advertising is also commonly referred to as online lead generation. Cost per lead (CPL) pricing models are the most advertiser-friendly. In 2007, an IBM research study [3] found that two-thirds of senior marketers expect 20 percent of ad revenue to move away from impression-based sales, in favor of action-based models, within three years ...

  7. The Best Side Hustles for the Middle Class To Grow ... - AOL

    www.aol.com/finance/best-side-hustles-middle...

    People who learn to use AI-driven tools like Apollo.io, Clay.com and ChatGPT to automate business to business (B2B) cold outreach and lead generation for high-ticket businesses can earn ...

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