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  2. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  3. List of information graphics software - Wikipedia

    en.wikipedia.org/wiki/List_of_information...

    IPE Graphics with LaTeX equations or notations can be stored as PDF files (not only exported to PDF) and be included in LaTeX documents. pdftoipe allows any PDF graph to be edited in Ipe. JFreeChart: GUI, Java, Groovy: LGPL: Yes 2000: November 5, 2017 / 1.5.0: Any : JMP: GUI, scripting: proprietary: No 1989: March 9, 2021 / 16.0: Mac, Windows

  4. Funnel chart - Wikipedia

    en.wikipedia.org/wiki/Funnel_chart

    A typical example of a funnel chart starts with the sales leads on top, then down to the qualified leads, the hot leads and the closed deals. A business is bound to lose some number of potential deals at each step in the sales process and this is represented by the narrowing sections as you move from the top section (the widest) to the bottom section (the narrowest.)

  5. Bass diffusion model - Wikipedia

    en.wikipedia.org/wiki/Bass_diffusion_model

    While the non-cumulative sales curve with negative q is similar to those with q=0, the cumulative sales curve presents a more interesting situation: When p > -q, the market will reach 100% of its potential, eventually, as for a regular positive value of q. However, if p < -q, at the long-range, the market will saturate at an equilibrium level ...

  6. Comparison of statistical packages - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_statistical...

    "A Short Preview of Free Statistical Software Packages for Teaching Statistics to Industrial Technology Majors" (PDF). Journal of Industrial Technology. 21 (2). Archived from the original (PDF) on October 25, 2005.

  7. Uplift modelling - Wikipedia

    en.wikipedia.org/wiki/Uplift_modelling

    The response could be a binary variable (for example, a website visit) [1] or a continuous variable (for example, customer revenue). [2] Uplift modelling is a data mining technique that has been applied predominantly in the financial services, telecommunications and retail direct marketing industries to up-sell , cross-sell , churn and ...

  8. Wikipedia:Graphs and charts - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Graphs_and_charts

    If a chart plots 10 colors or fewer, then by default it uses every other one: The colors can be manually set in a graph by adding them to the 'colors' parameter. For example, for two pie charts, the first of which is default and the second of which omits some colors in the first, you would manually enter your selections from the default 20:

  9. Comparison diagram - Wikipedia

    en.wikipedia.org/wiki/Comparison_diagram

    There are different types of comparison diagrams called comparison diagram/chart in theory and practice, such as Table, data visualized in a tabular form; Matrix based models, for example the balanced scorecard; Quantitative charts such as line chart, bar chart, pie chart, radar chart, bubble chart, scatter diagram etc. Scale comparison diagram