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  2. The mood-brain link: How your mood can mess with your ... - AOL

    www.aol.com/mood-brain-mood-mess-brain-145400625...

    Learn about some common mood issues that can impact your brain power, simple strategies to deal with them, and signs you might need to see your doctor. Mood issue #1: Stress and anxiety Everyone ...

  3. Neuromarketing - Wikipedia

    en.wikipedia.org/wiki/Neuromarketing

    The concept of neuromarketing was therefore introduced to study relevant human emotions and behavioral patterns associated with products, ads and decision-making. [23] Neuromarketing provides models of consumer behavior and can also be used to re-interpret extant research. It provides theorization of emotional aspects of consumer behavior. [24]

  4. Consumer neuroscience - Wikipedia

    en.wikipedia.org/wiki/Consumer_neuroscience

    Studies of emotion are crucial to advertising research as it has been shown that emotion plays a significant role in ad memorization. [2] [3] [4] Classically in advertising research, the theory has been that emotion and ratio are represented in different regions of the brain, [3] but neuroscience may be able to disprove this theory by showing that the ventromedial prefrontal cortex and the ...

  5. Music in advertising - Wikipedia

    en.wikipedia.org/wiki/Music_in_advertising

    Using music to influence a person's emotional state is effective, since "music has a significant influence on the consumer's emotional state and mood, which is an important concept in the establishment of attitudes since mood states seem to bias judgments and opinions in the same direction as the mood state". [4]

  6. 10 Ways Chronic Stress Is Silently Killing Your Brain Health

    www.aol.com/lifestyle/10-ways-chronic-stress...

    10 Ways That Chronic Stress Affects Your Brain. Cortisol is the stress hormone that does all the damage to our brain and body. Physical health problems that are a result of chronic stress include ...

  7. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Marketers see color as an important factor, since color may influence consumer emotions and perceptions about goods and services. [4] Logos for companies are important, since the logos may attract more customers. [5] The field of color psychology applies to many other domains such as medical therapy, sports, hospital settings, and even in game ...

  8. Scientists Say Smelling These Foods Can Wake You Up In The ...

    www.aol.com/lifestyle/scientists-smelling-foods...

    The limbic system plays a crucial role in regulating emotions, behavior, motivation, and memory formation. ... certain aromas can trigger powerful emotions and significantly influence our mood ...

  9. Shock advertising - Wikipedia

    en.wikipedia.org/wiki/Shock_advertising

    Shock advertising could also refer to the usage of emotional appeals such as humor, sex or fear. [8] Humor has for a long time been the most frequently used communication tool within advertising, and according to branch active people it is considered to be the most effective.