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Some research suggests a 'blue retrospective' which also exaggerates negative emotions. Though it is a cognitive bias which distorts one's view of reality , it is suggested that rosy retrospection serves a useful purpose in increasing self-esteem and sense of well-being .
Research on the effects of color on product preference and marketing show that product color could affect consumer preference and hence purchasing culture. This is mostly due to associative learning. Most results show that no specific color attracts all audiences, but that certain colors are deemed appropriate for certain products.
Social and cultural factors also factor into this affective response. A study in 2011 on the effects of "school spirit" and color preferences found members of Berkeley were more likely to favor the school's official colors than rival university Stanford. This degree of preference was also correlated with their self-reported level of "school ...
The experience sampling method (ESM), [1] also referred to as a daily diary method, or ecological momentary assessment (EMA), is an intensive longitudinal research methodology that involves asking participants to report on their thoughts, feelings, behaviors, and/or environment on multiple occasions over time. [2]
Agents' emotions can have effects on four broad sets of factors: Emotions of other persons; Inferences of other persons; Behaviors of other persons; Interactions and relationships between the agent and other persons. Emotion may affect not only the person at whom it was directed, but also third parties who observe an agent's emotion.
A basic task that demonstrates this effect occurs when there is an incongruent mismatch between the word for a color (e.g., blue, green, or red) and the font color it is printed in (e.g., the word red printed in a blue font).
According to researchers at IBM's Thomas J. Watson Research Center, the main goal of Joshua Blue is "to achieve cognitive flexibility that approaches human functioning". [1] In short, IBM is aiming to design Joshua Blue to 'think like a human', mainly in terms of emotional thought. [2]
Thus, the emotional Stroop does not involve an effect of conflict between a word meaning and a color of text, but rather appears to capture attention and slow response time due to the emotional relevance of the word for the individual. Both the standard Stroop effect and the emotional Stoop task have high test-retest reliability. [7] [8]