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Research on the effects of color on product preference and marketing show that product color could affect consumer preference and hence purchasing culture. This is mostly due to associative learning. Most results show that no specific color attracts all audiences, but that certain colors are deemed appropriate for certain products.
A-process refers to the one of the emotional internal processes or responses of the opponent-process theory. The A-process is largely responsible for the initial, usually fast and immediate, emotional reaction to a stimulus. The theory considers it a primary process which may be affectively positive or negative, but never neutral. [2]
Some research suggests a 'blue retrospective' which also exaggerates negative emotions. Though it is a cognitive bias which distorts one's view of reality , it is suggested that rosy retrospection serves a useful purpose in increasing self-esteem and sense of well-being .
Operation Midnight Climax was an operation carried out by the CIA as a sub-project of Project MKUltra, the mind-control research program that began in the 1950s. It was initially established in 1954 by Sidney Gottlieb and placed under the direction of the Federal Bureau of Narcotics in Boston, Massachusetts with the "Federal Narcotics Agent and CIA consultant" [1] George Hunter White under the ...
Current research indicates that parent-child relationships characterized by less affection and greater hostility may result in children developing emotional regulation problems. [28] [29] If the child's emotional needs are ignored or rejected, they may experience greater difficulty dealing with emotions in the future. [30]
According to researchers at IBM's Thomas J. Watson Research Center, the main goal of Joshua Blue is "to achieve cognitive flexibility that approaches human functioning". [1] In short, IBM is aiming to design Joshua Blue to 'think like a human', mainly in terms of emotional thought. [2]
Thus, the emotional Stroop does not involve an effect of conflict between a word meaning and a color of text, but rather appears to capture attention and slow response time due to the emotional relevance of the word for the individual. Both the standard Stroop effect and the emotional Stoop task have high test-retest reliability. [7] [8]
The facial feedback hypothesis, rooted in the conjectures of Charles Darwin and William James, is that one's facial expression directly affects their emotional experience. . Specifically, physiological activation of the facial regions associated with certain emotions holds a direct effect on the elicitation of such emotional states, and the lack of or inhibition of facial activation will ...