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In December 2014, Facebook announced that Pages run by businesses can display a so-called "call-to-action button" next to the page's like button. "Call to action" is a customizable button that lets page administrators add external links for easy visitor access to the business' primary objective, with options ranging from "Book Now", "Contact Us ...
Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
The Like button is one of Facebook's social plug-ins, which are features for websites outside Facebook as part of its Open Graph. [ 24 ] [ 25 ] Speaking at the company's F8 developer conference on April 21, 2010, the day of the launch, CEO Mark Zuckerberg said "We are building a Web where the default is social".
The like button used on Facebook, a popular slacktivist tool. Slacktivism (a blend of slacker and activism) is the practice of supporting a political or social cause by means such as social media or online petitions, characterized as involving very little effort or commitment. [1]
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We don't just want people thinking that this is an advertisement for something. Also, the Facebook and Twitter links don't fit. The 'action' button should be more plain, but the continue button can look the same, it makes it more inconspicuous, so that less people would just skip everything. - Laurelenril 07:15, 17 January 2012 (UTC)
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