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Research on the effects of color on product preference and marketing show that product color could affect consumer preference and hence purchasing culture. This is mostly due to associative learning. Most results show that no specific color attracts all audiences, but that certain colors are deemed appropriate for certain products. [42]
Emotion classification, the means by which one may distinguish or contrast one emotion from another, is a contested issue in emotion research and in affective science. Researchers have approached the classification of emotions from one of two fundamental viewpoints: [ citation needed ]
The International Affective Picture System (IAPS) is a database of pictures designed to provide a standardized set of pictures for studying emotion and attention [1] that has been widely used in psychological research. [2] The IAPS was developed by the National Institute of Mental Health Center for Emotion and Attention at the University of ...
B-process, the other part of opponent-process theory, occurs after the initial shock, or emotion and is evoked after a short delay. [4] A-process and B-process overlap in somewhat of an intermediate area. While A-process is still in effect, B-process starts to rise, ultimately leveling out A-process' initial spike in emotion.
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Emotional granularity is an individual's ability to differentiate between the specificity of their emotions. Similar to how an interior decorator is aware of fine gradations in shades of blue, where others might see a single color, [1] an individual with high emotional granularity would be able to discriminate between their emotions that all fall within the same level of valence and arousal ...
Infants as young as 12 weeks old exhibit color preferences. [2] Generally, children prefer the colors red/pink and blue, and cool colors are preferred over warm colors. Color perception of children 3–5 years of age is an indicator of their developmental stage. Color preferences tend to change as people age. [3]
Color theory, or more specifically traditional color theory, is a historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as color science.