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  2. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead acquisition is the first, and possibly the most critical potential disconnect in the lead management process. With billions being spent on advertising expenditures, [2] in many cases the value of those expenditures is reduced because relevant information from responses is not collected or distributed.

  3. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

  4. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

  5. LeadGenius - Wikipedia

    en.wikipedia.org/wiki/LeadGenius

    LeadGenius is a privately held software as a service, marketing automation, and demand generation startup located in Berkeley, California. [1] The company uses a combination of artificial intelligence and human computation to identify and communicate with targeted sales leads. [2]

  6. Category : Customer relationship management software companies

    en.wikipedia.org/wiki/Category:Customer...

    For individual applications and general terms related to CRM, see Category:Customer relationship management software. Subcategories This category has the following 3 subcategories, out of 3 total.

  7. Contact manager - Wikipedia

    en.wikipedia.org/wiki/Contact_manager

    A contact manager is a software program that enables users to easily store and find contact information, such as names, addresses and telephone numbers. They are databases that provide an integrated approach to tracking information and communication activities linked to contacts.

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