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As of 2017, more than 160 million Maxine greeting cards have been sold. [30] The comic strip-style character, portrayed as an irascible older woman, was created by a Hallmark in-house artist, and in addition to greeting cards has been featured on t-shirts, coffee mugs, holiday ornaments, and other items.
The first studio cards were created in 1946 by Fred Slavic and Rosalind Welcher, seen here in 2002 at their Mount Monadnock home in New Hampshire. Studio cards were tall, narrow humorous greeting cards which became popular during the 1950s. The approach was sometimes cutting or caustic, a distinct alternative to the type of mild humor ...
[3] It spun off its greeting card business in 1997 as a separate company called "Creative Publishing", [4] which was subsequently acquired by Hallmark Cards in 1998. [5] The company changed its name to "Findel plc" in 2000 and then to Studio Retail Group plc in 2019. [6]
In March 1999, Hallmark started a price war with the introduction of a 99-cent card line forcing American to do the same. In 1999, the implementation of a new inventory system slowed shipments to retailers, but this reduced sales by $100 million, a 1.5% decrease, ending a 93rd consecutive year of increasing revenue.
In 1994, Hallmark brought RHI Entertainment and Signboard Hill Productions under the new division Hallmark Entertainment, under RHI's president and CEO Robert Halmi Jr. [9] [6] In January 1995, Hallmark Entertainment acquired the library of animation studio Filmation from Paravision, [10] and established the home media division Hallmark Home Entertainment. [11]
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Halls is the department store division of Kansas City, Missouri-based Hallmark Cards, consisting of a specialty department store located in downtown Kansas City in the city's Crown Center commercial complex district. The store carries a variety of premium-branded items in apparel, cosmetics, jewelry, shoes, and other product categories, in ...
This was also the last design set Deborah Jones worked on, as she retired from what was now Hallmark's Bath design studio. In 2005, Forever Friends was relaunched with a water colour based look, textured paper on cards and a more modern font. By 2008, the range of cuddly toys had been supplemented by a range of digital downloads.