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The wristbands have also become a popular tool used in fundraising, as both the wider and thinner bands are cheap to custom manufacture. [ 6 ] [ 7 ] The price of these wristbands varies depending on the particular campaign but is often $1 or £1, and the majority of the money usually goes towards the charity or cause involved.
The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [23] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy . The band's yellow color references the yellow jersey traditionally worn by the Tour de France 's overall leader.
An event organizer might create a custom wristband to give out or sell to those interested in an event or supporting a cause. Some people keep the wristbands as souvenirs or wear the wristbands after the event to show what events they went to. [5]
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Livestrong can refer to: The Livestrong Foundation , an organization established by Lance Armstrong that supports for people affected by cancer Livestrong Sporting Park , former name for Children's Mercy Park, a soccer stadium in Kansas City, Kansas
The original Slap Wraps were 23 cm (9.1 in) in length, 2.5 cm (0.98 in) wide, and made of steel 0.15 mm (0.0059 in) thick. Some knockoff versions used thinner steel, which was more likely to break and/or cut the wearer, the dangers of which first came to light in 1990, soon after they were released.