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Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
The visual merchandising team are the people in charge of designing the layout, floor plan, and the displays of the store in order to increase sales. The fashion merchandising team are the people who are involved in the production of fashion designs and distribution of final products to the end consumer.
Window dressers are retail workers who arrange displays of goods in shop windows or within a shop itself. Such displays are themselves known as "window dressing".They may work for design companies contracted to work for clients or for department stores, independent retailers, airport or hotel shops.
A coffee mug is a classical merchandising article employed by a broad range of entities from very small businesses up to multinational companies like IBM, and is also frequently used by musical groups. Merchandising is any practice which contributes to the sale of products ("merch" colloquially) to a retail consumer. At a retail in-store level ...
Faced products on a shelf at a Coles supermarket. In the retail industry, facing (also known as blocking, zoning, levelling or dressing) is the practice of pulling products forward to the front of the display or shelf on which they are placed, typically with the items' labels facing forward. [1]
They are considered a tool for visual merchandising. According to the Merriam-Webster Dictionary, a planogram is "a schematic drawing or plan for displaying merchandise in a store so as to maximize sales." [1] The effectiveness of the planogram can be measured by the sales volume generated from the specific area being diagrammed.