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2. Marketing effectiveness - Wikipedia

   en.wikipedia.org/wiki/Marketing_effectiveness

   Marketing Strategy: Improving marketing effectiveness can be achieved by employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands.

3. Marketing strategy - Wikipedia

   en.wikipedia.org/wiki/Marketing_strategy

   Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

4. Purchase funnel - Wikipedia

   en.wikipedia.org/wiki/Purchase_funnel

   This is why an effective online marketing strategy requires an omnichannel approach that combines various traffic sources, campaigns and re-engagement paths, and makes them work as one to finalize the purchase and even lead to loyal customers or brand advocates.

5. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.

6. Online presence management - Wikipedia

   en.wikipedia.org/wiki/Online_presence_management

   Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...

7. Marketing mix - Wikipedia

   en.wikipedia.org/wiki/Marketing_mix

   Search marketing, including search engine optimisation(SEO), pay-per-click(PPC). Online PR, encouraging positive comments about one's products or services while reducing negative comments. Online partnerships, building relationships between third-party webs to promote products or services. Interactive advertising; Opt-in e-mail advertising