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[35] [36] [37] On April 23 a report was published [38] stating the company would be dropping the Pontiac brand while preserving the GMC truck line, and the Chevrolet, Cadillac, and Buick brands. The decision to dissolve Pontiac was made primarily due to the increasing threat of a bankruptcy filing if the June 1 deadline could not be met. [ 39 ]
A 1932 Pontiac. Established in 1926 as a companion of Oakland, it was the first marque released as part of the companion make program. Sloan, who had replaced du Pont as GM president in 1923, [18] decided to create various "companion makes" to fill the variety of gaps that had developed in the original pricing hierarchy. [19]
Buick-Oldsmobile-Pontiac Assembly Division was a designation applied from 1933–1965 to a group of factories operated by General Motors. The approach was modeled after the Chevrolet Assembly Division where cars were assembled from knock down kits originating from Flint Assembly and a collection of sites Chevrolet used before the company became a part of General Motors in 1917.
The location that Oakland inhabited was the original site of Cartercar when GM bought the company in 1909 by William Durant. [1] The plant ceased production of full-size Pontiacs after the 1980 model year but continued to build mid-size Pontiacs ('81-82 Grand Prix, '81 LeMans, '82 Bonneville G) until being idled on August 6, 1982. [2]
The GM B platform was introduced in 1926 with the Buick Master Six, and the Oldsmobile Model 30, and had at least 12 major re-engineering and restyling efforts, for the 1937, 1939, 1941, 1949, 1954, 1957, 1959, 1961, 1965, 1971, 1977, and 1991 model years; along with interim styling changes for 1942, 1969, and 1980 that included new sheetmetal and revised rooflines.
1935–1948 Cadillac Series 60 (also used in the LaSalle) 1949–1980 Cadillac OHV V8; 1949–1990 Oldsmobile Rocket V8; 1953–1976 Buick Fireball V8 (also referred to as "Nailhead") & Buick Big-Block V8; 1955–2003 Chevrolet Small-Block V8 "Generation I" (originally "Turbo-Fire") 1955–1980 Pontiac V8 (also modified for GMC Truck models)